Mix batter ingredients together in a pre-sprayed 8 x 8-inch baking dish. Let rest while preparing filling. Beat cream cheese topping ingredients together in a medium bowl until smooth.
Top batter with cream cheese mixture by spreading gently over batter.
Bake by placing in cold oven; set temperature to 350°F; bake for 25 to 30 minutes, until cream cheese mixture is just set. Spoon dollops of pie filling over cheese mixture. Return to oven for 5 minutes. Cool on wire rack 10 to 20 minutes. Combine icing ingredients and drizzle over coffee cake.