Fleischmann’s® Yeast Launches New Business-to-Business Web Site
ST. LOUIS, MISSOURI (June 15, 2006) … Fleischmann’s® Yeast announces the launch of www.fleischmannsyeast.com, a new web site aimed at providing information on the company and its yeast and bakery ingredients brands.
"We saw an opportunity to differentiate our business-to-business solutions for bakeries from our sister company’s business-to-consumer offerings in grocery," says Bill McKeown, vice-president of marketing and business development for Fleischmann’s Yeast. Breadworld.com, which targets consumer households and is run by sister company ACH Foods, has been operating for more than 10 years.
The design captures the essence of the Fleischmann’s Yeast brand by using traditional blue tones combined with clean whites and creams. The site offers customers and suppliers easy-to-navigate functionality and is currently available in English. French and Spanish versions will be available in coming months. Other enhancements to the site are also being developed. The site was developed by SpiffWorks in St. Louis, Missouri.
Fleischmann’s Yeast, a Division of AB Mauri Food Inc, is a market leader in yeast and baking ingredient products. The company, headquartered in Fenton, Missouri, with four manufacturing plants in North America, sells yeast under the Fleischmann’s® Yeast brand name and bakery ingredients, including powdered dough conditioners, tablet dough conditioners, chemical leaveners, mold inhibitors, syrups & malts, vinegars & acidulants and grain blends, under the AB Mauri® brand name. AB Mauri Food Inc. operates from more than 40 locations in 24 countries with its global headquarters in the United Kingdom. AB Mauri Food Inc and ACH Foods are divisions of Associated British Foods.
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